4 Entertainment directs the development, management, marketing, and branding in all facets of the artist’s entertainment career, such as recordings, publishing, live performances, Internet, commercials, film, theater, and television.

• Provides guidance and collaboration in writing and producing hit songs using our state-of-the-art studio and proven producers
• Promotes, advertises and sells through new media channels and technologies such as extensive Internet campaigns, wireless technologies, and peer-to-peer marketing, as well as traditional promotional vehicles (street promotions, touring, radio, video, retail)
• Creates co-ventures with major record labels and other organizations to help promote and distribute recorded product
• Uses extensive market research to find and communicate with key entertainment consumers
• Creates significant regional CD sales and “buzz” as a springboard to national exposure